PRIVACY POLICY

Privacy Policy of Prima Bianca, Company that owns the website prima-bianca.com.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://prima-bianca.com/ (the “Site”).

1. PREAMBLE

As part of its activity, Prima Bianca is required to collect and process personal data of users of its site www.prima-bianca.com .

This privacy policy informs you about how your data is collected, used and protected in accordance with the General Data Protection Regulation (GDPR - EU Regulation 2016/679) and the Data Protection Act .

2. DATA CONTROLLER

  • Name : Prima Bianca
  • SIREN : 833 766 538
  • Address : Address available on request from the relevant administration.
  • Contact email : mathieu.m@prima-bianca.com

The person responsible for processing personal data is Mathieu Mace

3. PERSONAL DATA COLLECTED

We collect different categories of personal data depending on your use of the site:

A. Data collected automatically

  • IP address
  • Browser type and operating system
  • Browsing data (pages visited, connection time, etc.)
  • Cookies and trackers (see section 7)

B. Data provided voluntarily

  • First and last name
  • E-mail address
  • Mailing address
  • Phone number
  • Payment information (via secure providers)

4. PURPOSES OF DATA PROCESSING

Your data is collected for the following purposes:

  • Order management : processing, delivery, invoicing
  • Customer service : request tracking and assistance
  • Marketing and communication : sending promotional offers (with your consent)
  • Improving user experience : personalizing content and services
  • Security and Fraud Prevention

5. SHARING DATA WITH THIRD PARTIES

Your data may be shared with third parties in the following cases:

  • Service providers : hosting, payment solution, carriers
  • Legal obligations : if required by a judicial or administrative authority
  • Targeted advertising : with your consent, some data may be used by advertising partners

No transfer of your data outside the European Union is made without your explicit consent.

6. DATA RETENTION PERIOD

We keep your personal data for the following periods:

  • Customer account data : 3 years after last activity
  • Order data : 5 years (legal obligation)
  • Billing data : 10 years (tax obligation)
  • Cookies : 13 months after being placed on your device

7. COOKIES AND TRACKERS

Our website uses cookies to improve the user experience and measure audience. You can manage your preferences via our cookie banner or in your browser settings.

Types of cookies used:

  • Essential cookies : necessary for the operation of the site
  • Analytical cookies : audience measurement (Google Analytics, etc.)
  • Marketing cookies : display of targeted advertising

8. YOUR RIGHTS OVER YOUR DATA

In accordance with the GDPR, you have the following rights:

  • Right of access : consult your personal data
  • Right of rectification : correct your inaccurate information
  • Right to erasure : request the deletion of your data
  • Right to object : refuse the use of your data for marketing purposes
  • Right to portability : recover your data in a readable format
  • Right to restriction of processing : temporarily restrict the use of your data

9. MODIFICATION OF THE PRIVACY POLICY

We reserve the right to modify this policy at any time. Any updates will be posted on this page and, if necessary, notified by email.

🔎 Last GDPR compliance check: 01/31/2025