OUR DNA

Committed to creating sustainable and ethical cosmetics, primarily for women, inspired by Italy.

Our History

Born from its founder's personal experience, Piuma Bianca embodies the quest for authentic solutions in the field of cosmetics. After struggling with severe acne during his adolescence and testing a multitude of products to moisturize the face, body, and hair, the founder found himself faced with a recurring observation: the ineffectiveness or poor composition of products available on the market. This frustration, shared by many women around him, lit a spark, pushing him to take action. Today, Piuma Bianca is more than a brand; it's a response to a call for excellence and naturalness in cosmetics!

Our Mission

At Piuma Bianca, our goal is clear: to transform the world of cosmetics by offering products of undeniable effectiveness and impeccable composition. We are committed to bringing all our products closer to 100% natural, with many already fully formulated according to these principles. Our approach is based on close collaboration with cosmetic experts and laboratories at the forefront of innovation, to ensure that each creation offers not just a promise, but a tangible and beneficial reality.
SUSTAINABLE
NATURAL
ORGANIC
HIGH COSMETICS
SUSTAINABLE
NATURAL
ORGANIC
HIGH COSMETICS
SUSTAINABLE
NATURAL
ORGANIC
HIGH COSMETICS

Our Vision

Piuma Bianca's ambition is to inspire confidence and well-being through products that respect both our customers' skin and the environment. We are dedicated to creating beauty solutions that celebrate purity and effectiveness, without ever compromising on quality. Our users deserve the best, and that's what we strive to provide, day after day. At Piuma Bianca, each product is a work of art crafted with rigor and passion, ready to reveal the natural beauty of those who trust us.

Why us?

Quality, reliability, proximity, commitment.

At Piuma Bianca , we don't just adopt beauty standards; we redefine them. Our commitment to sustainable and ethical cosmetics, primarily for women, ensures that every product not only beautifies but also supports well-being and the environment. Here's why we stand out:

GLUTEN FREE

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‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎CERTIFICATIONS‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ COSMOS & ECO CERT

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NOT TESTED ON ANIMALS

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VEGAN

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We take care to ensure that ALL our cosmetics are formulated without parabens, mineral oils, silicones, PEGs, chemical UV filters, microplastics, synthetic fragrances, artificial colors, and other controversial ingredients. For us, beauty rhymes with purity and responsibility.

Discover the Piuma Bianca universe

Lightness, elegance, and commitment with Piuma Bianca
Join our community and let yourself be carried away by the lightness of a world where well-being and excellence meet. Like a delicate feather, each Piuma Bianca creation embodies exceptional quality and an eco-responsible commitment, designed to enhance your daily life while reflecting your uniqueness.

At Piuma Bianca , choosing a product means embracing a refined art of living, combining gentleness and responsibility. Explore our exclusive collections online and experience something as fluid and intuitive as a breath of fresh air.

Need inspiration?
Follow our ideas feed on social media to discover our latest news, inspirations, and more.

With Piuma Bianca, discover the pleasure of a light, elegant and informed choice.

For Women

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